I am continually intrigued by the efforts and initiative of the supplier and wholesaler sides of the industry in their ability to promote their brands.  Take the 135th running of the Preakness Stakes. Sidney Frank Importing Company which sponsored the 10th race on Preakness day at Pimlico outfitted the lead riders in Jagermeister jackets.  Jack Daniels and Southern Comfort were all over the infield festivities with signature bars.  Grey Goose was the sponsor of the Turf side Terrace with their Grey Goose Lounge featuring the “Down the Stretch” Cocktail.  Promotions like these put Reliable Churchill in the winner’s circle at the 135th running of the Preakness Stakes.

I invite any and all to submit your promotions (both upcoming and already taken place) to the Beverage Journal.  Let us help you gain more coverage and exposure for your brands to your customers