Information for All Members of The Licensed Beverage Industry

Bacardi Limited, the largest privately held spirits company in the world, and its wholly-owned affiliate, Bacardi International Limited, has announced that Silvia Lagnado has been named chief marketing officer of Bacardi Limited and president of Bacardi Global Brands, responsible for international marketing initiatives for Bacardi, Grey Goose, Martini, Dewar’s, Bombay Sapphire and Eristoff .

Ms. Lagnado was most recently at Unilever in London where she served as the executive vice president for Savory products which includes Unilever’s largest brand, Knorr. In a career spanning 24 years with Unilever, she assumed positions of increasing responsibilities from 1986 to the present including graduate trainee and brand manager for Laundry in Brazil; brand manager and marketing manager positions for Oral Care, Hair Care and Deodorants in Europe; president of marketing for Personal Care in the UK; vice president for deodorants in Latin America, UK and Europe; global vice president for Dove; and global group vice president for Savory. Ms. Lagnado, born in Brazil, has a degree from the University of Sao Paulo. She will be based in the Bacardi Global Brands headquarters in London.